A CELEBRATION THAT CARRIES THE HEART AND SOUL OF
Join us as we celebrate 30 years of history and dreams turned into reality. An unprecedented event that marks the beginning of a new era.
30th Anniversary Launch
1996
The First Year of a Dream
It all began in 1996 with a dream and the determination to create new opportunities. Today, we celebrate 30 years of stories, achievements, and dreams brought to life that fills us with pride and inspires us to keep moving forward, growing, and shining together.
2000
Juan Gabriel
Three years of building, growing, and overcoming challenges together. To celebrate in a big way, we were treated to an unforgettable performance by Juan Gabriel that had the entire team singing along.
Thank you to everyone who has been part of this story.
2011
Alejandro Fernández
We celebrated a decade and a half with one of Mexico's most iconic voices, Alejandro Fernández.
This milestone marked the beginning of our grand anniversary productions, bringing together fine jewelry and world class entertainment in an extraordinary celebration.
2014
Ricky Martin
As we celebrated 18 years, we marked the occasion in a big way with global icon Ricky Martin.
His energy, style, and international presence reflected NICE's growing ambition and its vision to expand into new markets.
2015
First Car Delivery • Yuri
NICE celebrated a major milestone by awarding its first large fleet of cars to outstanding entrepreneurs, fulfilling its promise to continue transforming lives.
2016
Alejandro Fernández
That year, jewelry production reached record breaking levels, positioning our Guadalajara factory as the most advanced in Latin America.
Alejandro Fernández returned to the NICE stage to celebrate two decades of a partnership built to last.
2017
Miguel Bosé
Miguel Bosé's performance reflected the evolution of our brand and the global reach we had achieved.
2021
Maná at Arena CDMX
NICE celebrated its Silver Anniversary with one of Mexico's most iconic rock bands, Maná.
A milestone that proved that, after 25 years, our ability to shine and bring the NICE family together was stronger than ever.
2024
Ricky Martin
With Ricky Martin back on the NICE stage, we celebrated not only how far we had come, but also the excitement of stepping into our third decade.
2026.
An Evening with El Potrillo
We celebrate our journey with a magical evening featuring one of the greatest voices in Mexican music. Alejandro Fernández joins the NICE family for a spectacular performance where tradition and luxury come together.
The Main Event
Two remarkable 30-year journeys come together for a night that celebrates Mexican pride at its finest.
Alejandro Fernández, one of the most iconic voices in Mexican music, will join us for a spectacular closing performance where tradition, elegance, and the brilliance of Mexico take center stage.
Because a story like ours deserves a truly extraordinary celebration.
Alejandro Fernández at the NICE 30th Anniversary.
A Legacy in Pictures
For three decades, we have helped turn talent into opportunity and opportunity into success for thousands of families.
Our story is just beginning.
30
YEARS
3
COUNTRIES
33
DISTRIBUTION CENTERS
+2M
ENTREPRENEURS
